Behind the unassuming name lies the fruits of ex-royal couple Meghan … The couple announced today a … Prince Harry and Meghan Markle made a brief virtual appearance on Monday, popping up briefly in a virtual event for Spotify—the audio company they've partnered with to … Although I’m sure Spotify CEO Ek wants their productions to be compelling, the deal doesn’t represent a significant risk for him. To contact the author of this story:Alex Webb at awebb25@bloomberg.net, To contact the editor responsible for this story:Nicole Torres at ntorres51@bloomberg.net. Prince Harry and Meghan Markle have signed a multi-year deal with Spotify, the company announced on Tuesday, through the couple's new audio-focused production company, Archewell Audio. “With the challenges of 2020, there has never been a more important time to do so, because when we hear each other, and hear each other’s stories, we are reminded of how interconnected we all are.”. Today, Archewell Audio, the newly-formed audio-first production company created by. So far Meghan Markle and Prince Harry have released one podcast under their £30m Spotify deal, which they have called Archewell Audio after their son Archie. … The Dallas Cowboys’ non-committal stance on the matter has only served to cloud the issue even further, amid growing speculation that the wide receiver’s future might lie away from Texas. The digital asset’s increasing scale has made it a more viable competitor to the traditional protector against currency debasement. So far there is little detail about Meghan and Harry’s “multi-year” agreement with Spotify, beyond that it will encompass several different series starting with a Christmas special. Much of the risk instead falls on the Sussexes and their production company Archewell. Spotify could readily ditch them if the data show they’re no longer attracting listeners. The holiday special features a … By using our website, you agree to the use of cookies as described in our Cookie Policy. A new holiday special from Prince Harry and Meghan, The Duke and Duchess of Sussex, is coming soon only on Spotify. Archewell Audio is likely to attract fans of the royal couple who may not have used Spotify previously. Spotify announced on Tuesday an exclusive partnership with Archewell Audio, a new, audio-first production company founded by The Duke and Duchess of … The couple’s main clout will be the strength of their contact book and ability to rope in other prominent figures. Telling and listening to uplifting and entertaining stories have been a vital part of many of our lives this past year. The Duke of Edinburgh understood that royal life was a mixture of solemnity and absurdity, and behaved accordingly. The couple appeared on their couch in their Santa Barbara, California, home to talk about Archewell Audio, the production company they formed late last year that will create podcasts exclusively on Spotify. “What we love about podcasting is that it reminds all of us to take a … Today, Spotify announced a multi-year partnership with Archewell Audio, the Sussexes' newly-launched audio production company. “That they are embracing the extraordinary capacity of podcasts on Spotify while also seeking to elevate underrepresented voices is a testament to their appreciation for the potential of audio storytelling. But in a sense, Prince Harry and Meghan Markle need the venture to be a success more than the music streaming giant does. Here in the UK, it’s teatime and what is typically a most pleasurable experience was blighted on 29 December, 2020, when Archewell Audio released a holiday special podcast on Spotify. By clicking Subscribe you’ll receive occasional emails from Spotify. There have been multiple people asking to dislike/hide podcast on Spotify and the only solution I see on this forum, is that this suggestion is promoted … The push into podcasts is astute because it should boost Spotify’s profitability and ability to attract new users. So begins the highly anticipated debut episode of Archewell Audio. “The Duke and Duchess of Sussex may live in California, but the power of their voices rests in their status as citizens of the world,” says Spotify Chief Content and Advertising Business Officer, . We are proud to partner with The Duke and Duchess and look forward to listeners hearing directly from them and the other creators that they will be elevating via our global platform.”, The first complete series from Archewell Audio and Spotify is expected next year and will be available to stream for free on Spotify. Podcasts, on the other hand, have economies of scale. Telling and listening to uplifting and entertaining stories have been a vital part of many of our lives this past year. Archewell Audio ~ A Spotify Sham Scam? Prince Harry and Meghan, the Duchess of Sussex, are ending the year on a reflective note with the debut of their Spotify podcast, "Archewell Audio." The episode, which listeners can stream for free exclusively on Spotify, features a diverse array of voices sharing lessons, reflections, and hopes for the new year. The first complete series from Archewell Audio and Spotify is expected next year and will be available to stream for free on Spotify. The couple just announced a multi-year partnership between Spotify and Archewell Audio By Stephanie Petit December 15, 2020 10:53 AM Later this month, Archewell Audio will also release a holiday special hosted by the Duke and Duchess of Sussex. While the majority of the series won't be available until 2021, the first episode — a holiday special — will premiere on an unspecified date in December. Follow the show page, Warner Bros Is Bringing the DC Super Heroes and Super Villains to Spotify as an Exclusive Series of Podcasts, Spotify Launches New Audio Experience Combining Music and Talk Content. Chief Executive Officer Daniel Ek told investors in October that almost one in five podcasts on Spotify was an original exclusive. Follow the show page here and take a listen to the trailer below. Archewell Audio will produce programming that uplifts and entertains audiences around the world. The first project from Archewell Audio and Spotify is expected to launch sometime next year. Have a confidential tip for our reporters? Spotify's push into podcasting has helped it outperform the market this year. Their royal status secured them the contracts — they also signed a production deal with Netflix in September — but now is when the rubber really hits the road. The financial value is unclear, though it will probably be far less than Rogan’s $100 million arrangement. Dez Bryant has gone 22 games since his last 100-yard game. What we do know is this show will be the first serious test of the couple’s creative chops. The Swedish firm is betting it has enough other appealing content that any new listeners will stick around. Today, Archewell Audio, the newly-formed audio-first production company created by Prince Harry, The Duke of Sussex and Meghan, The Duchess of Sussex, has announced a multi-year partnership with Spotify to produce podcasts and shows that tell these stories—and inspire even more. The earnings potential of the company’s core music business is held back by the fixed percentage of revenue it pays the recording industry in the form of royalties. My babies are so cute! Meghan Markle and Prince Harry promoting their Spotify podcast "Archewell Audio" during the Spotify Stream On event. No credit card needed. The Stockholm-based company has gone on a recent podcast bender, spending more than $1 billion to acquire production houses and technology firms and sign exclusive agreements with figures such as the Obamas and comedian Joe Rogan. mirror … As the song “Electric Love” by Børns plays, Meghan says, “We’re using podcasting to … The podcast, Archewell Audio, is named for their charitable foundation of the same name. In a new clip for Spotify and Archewell Audio's new collaboration, Prince Harry and Meghan Markle gave fans a sneak peek of what to expect … Cha-ching. Prince Harry and Meghan, The Duke and Duchess of Sussex, Podcast Trailer, Archewell … , has announced a multi-year partnership with Spotify to produce podcasts and shows that tell these stories—and inspire even more. She and Harry made a very short appearance in this Spotify StreamOn event to promote their podcasting venture Archewell Audio and for the first time in a long time, we got to see Meghan Markle in some high-end designer ware. Today, in a new standalone Holiday Special produced by Archewell Audio and Gimlet, The Duke and Duchess of Sussex reflect back on the year that changed everything. Meghan and Harry just launched their own podcast, Archewell Audio. One show can drive a sign-up, but it alone is unlikely to retain it. The start of a new year is looking so good right now, thanks to some exciting news from Prince Harry and Meghan Markle. Under an exclusive partnership , Archewell Audio will join Spotify and their global reach—144 million Premium subscribers and 320 million monthly active users around the … Ahead of the new year, Archewell Audio and Spotify’s Gimlet studio will release their first offering; a holiday special hosted by The Duke and Duchess that will feature stories of hope and compassion from inspirational guests in celebration of the new year. You always have the choice to adjust your interest settings or unsubscribe. Today, Archewell Audio, the newly-formed audio-first production company created by Prince Harry, The Duke of Sussex and Meghan, The Duchess of Sussex, has announced a multi-year partnership with Spotify to produce podcasts and shows that tell these stories—and inspire even more. Even Beyonce and Jay-Z, part-owners of the streaming service Tidal, only made their 2018 album “Everything is Love” exclusive to that platform for a few days. By using our website and our services, you agree to our use of cookies as described in our Cookie Policy . Spotify announced news of its partnership with Harry and Markle earlier in December, saying that the holiday special "will feature stories of hope and compassion from inspirational guests in celebration of the new year." We – and our partners – use cookies to deliver our services and to show you ads based on your interests. Such exclusives that exist are usually temporary: The accompanying album to Mariah Carey’s “Magical Christmas Special” on Apple TV+ was restricted to Apple Music for only a week before becoming available elsewhere. ... titled Archewell Audio, has just been released by Spotify, ahead of the first episode's release later this month. “What we love about podcasting is that it reminds all of us to take a moment and to really listen, to connect to one another without distraction,” The Duke and Duchess of Sussex said in a joint statement. Around 3 p.m., in the UK is just as California wakes up, and that’s when the Sussex PR team tend to start their day. In the meantime, a holiday special hosted by the royal duo is set to drop later this month. A playlist on Spotify We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. We are proud to partner with The Duke and Duchess and look forward to listeners hearing directly from them and the other creators that they will be elevating via our global platform.”. Millions of songs. Covid-19 Is About to Become Much Less Deadly, Prince Philip Was No Saint, But He Was the Queen's Rock, Bitcoin Is Displacing Gold as an Inflation Hedge. Same here. #HarryandMeghan go follow them https://open.spotify.com/show/7kz7cRLYAcPiWxqiKw1nlG?si=HHT7-q5PQ4-Ii5UE5Y6tUg This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners. In this case, a cute little dress courtesy of Oscar de la Renta. “The Duke and Duchess of Sussex may live in California, but the power of their voices rests in their status as citizens of the world,” says Spotify Chief Content and Advertising Business Officer Dawn Ostroff. The Sussexes will bring an audience with them, and therefore subscribers, irrespective of how good the shows turn out to be. That may have encouraged some additional subscriptions, but probably not many. It’s simply not in their interest to restrict their music to just one platform, be it Spotify, Apple Music, Amazon Music or YouTube Music. Spotify Technologies SA pulled off a royal coup by announcing an exclusive podcast deal with the Duke and Duchess of Sussex this week. 2020 Archewell Audio Holiday Special By Spotify Studios. Meanwhile, exclusive music content is hard to come by. Meghan Markle and Prince Harry just released the Archewell Audio holiday special, the first podcast drop from their partnership with Spotify. The only certainty about Dez Bryant’s future is that it remains shrouded in doubt and could do so for a while longer yet. Although streaming has helped make the recording industry financially viable again, musicians still make the lion’s share of their income from touring. The financial value is unclear, though it will probably be far less than Rogan’s $100 million arrangement. Here's what we know about the deal so far. They therefore want their tunes to reach the greatest possible audience to foster demand for their live shows. Podcast listeners also skew younger and college-educated, making them appealing to advertisers. Rising case numbers in the U.S. won’t necessarily translate into more fatalities. In … The couple announced that their Archewell Audio podcasts will be in partnership with Spotify. Where America’s Vaccine Triumph Fell Short, The Future of Digital Currency May Be Chinese, International Travel Won’t Rely on Fancy Vaccine Passports. And just as Netflix Inc. found that exclusive video programming can accelerate subscriptions, Spotify is gambling that podcasts can do the same. “That they are embracing the extraordinary capacity of podcasts on Spotify while also seeking to elevate underrepresented voices is a testament to their appreciation for the potential of audio storytelling. Under this exclusive partnership, Archewell Audio will leverage Spotify’s global reach—with 144 million Premium subscribers and 320 million monthly active users—to spotlight powerful and diverse voices and perspectives. If they can parlay that into good listening, then they’ll benefit just as much as Spotify. The royal couple needs the venture to be a success more than the music streaming giant does. Hear Prince Harry & Meghan Markle's first Archewell Audio Spotify podcast featuring Brené Brown, Elton John, Deepak Chopra, Naomi Osaka, and Tyler Perry. Spotify announced a multi-year deal with Prince Harry and Meghan Markle 's production company, Archewell Audio, on December 15. Though I am already a Spotify subscriber, I am not a podcast listener, and this content is unique and engaging enough to draw me in. Before it's here, it's on the Bloomberg Terminal. The Duke and Duchess of Sussex could exponentially increase Spotify’s reach to an entirely different audience. These efforts have helped double its stock price this year. However, he said they were considered "box office" talent and suggested the output of the Archewell Audio podcast would benefit Spotify and the artists whose work it hosts. As we come to the end of the year, Prince Harry, The Duke of Sussex, and Meghan, The Duchess of Sussex, present a special collection of inspiration, reflection, and perspective from guests around the world, including: Stacey Abrams, Christina Adane, José Andrés, Brené Brown, Rachel Cargle, Deepak Chopra, James Corden, Matt Haig, … In 2021, The Duke and Duchess will produce and host podcasts that build community through shared experiences and values. PoolGetty Images The Duke and Duchess of Sussex delighted fans today when they released a special episode of Archewell Audio on Spotify. Spotify users can subscribe to the Archewell Audio hub on the service (at this link). There’s a one-off production cost, so the profit margin increases as the audience grows. 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