We understand that, as a brand, we need to test. Like, you know, a lot of people will see a product and they’ll go on Amazon and buy it. READ THE CASE STUDY Your Social Proof Toolkit Add smart, attractive and converting social proof notifications to your website or online store, boost conversions and sales. Then don't be a stranger and hit that subscribe button or better, if you are in a good mood leave this podcast a rating... Programa: Ecommerce Growth Stories. That story is still really engraved into what we do in 2021. We lost or 50% of our revenue in the first week. Fun Fact. So in March, when the pandemic first hit, we were affected, and it was insane. And you can start being small, but you can still play big and you can play with a brand that has a real mission, that has a strong vibe that you believe in and you’ll stand by, just be consistent with that and that will pan out if you’re willing to run the marathon and understand that it does take time. We’re coming from the angle where we can be innovative. Once the coded call had been made to “Steal Away to Jesus” or “There’s A Meetin’ Tonight” worshippers would leave their slave cabins under the veil of night and make their way through the woods to a designated spot. Get in touch with us for a personalized tour of VWO. But when you are starting out, take your brand seriously because it is, if it goes the way you want it to go, it becomes really important, right? After graduating from TanenbaumCHAT in 2010, Lior Ohayon took a gap year in Israel, where he was recruited to work for a Jewish summer camp for children with special needs in New York. And that’s where we feel that we’re going. business name If you’re interested yourself, I would be remiss not to mention that Hush has a great 100 night guarantee. You know, so many people will spend hundreds of dollars on workout attire, shirts and shorts and shoes, which is super valuable, but they’re only ever working out for about an hour maximum, a few hours a day, and we sleep for one-third of our entire life. So we do see ourselves becoming a leading sleep brand in all the categories of blankets, sheets and pillows and mattresses, etc. Achieve a deeper sleep and reduce your anxiety with Hush’s new cool-to-the-touch, sweat-wicking weighted blanket. Check your spam, junk or secondary inboxes. The combination of sweat-wicking and cooling technology; along with innovative materials such as non-toxic sand glass and microfibres is a gamechanger. We've mailed you the success story, please check your inbox. Beers, buds, banter. No credit card required. Has the pandemic affected your company in any way? Whether you are a hot sleeper or want to enjoy the benefits of a weighted blanket in the summertime, the Hush Iced was made for you! The top header hamburger menu and footer navigation links were removed to reduce distraction. Did you enjoy this episode? So something with us is that we don’t pretend that we know it all. For example, the way we post on Instagram is gonna be different from LinkedIn. How VWO Helped VisitNorway.com Improve Click-Through Rates On Its Website, Consolidated Label Improved User Experience To Increase Conversions, How Hotel Institute Montreux Used VWO To Register A 50% Jump In Form Submissions, Free for 30 days. Our business actually started to grow faster than ever before. The following changes were made on the existing cart page, which became the variation: The team hypothesized that a new design with the above changes would increase engagement with the checkout button and take more users to the checkout page. Everybody deserves a better sleep. These challenges had to be addressed immediately. They trust their return policy, they trust the shipping, they’re comfortable with it. We’re excited to dive deeper into the sleep space. Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys, Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers, The Advanced Guide To Scaling A Conversion Optimization Program, PPC Conversions: How to Improve ROI by Focusing on Customer Intent, Two Frameworks You Can Use to Improve the Hypotheses of Your Tests, eCommerce Optimization – Secrets from the Trenches. How We Launched New Products And Scaled Our Advertising July 20th, 2020 Hello, my name is Aaron Spivak and I am the Co-Founder of Hush Blankets. The Bottom Line. We test, we test a lot. Image thumbnails were displayed vertically to the left of the main image so that images take less screen space allowing more space for the text. Aaron Spivak of Hush Blankets . Smart Branding is a free resource hub to help entrepreneurs build strong brands online. Yeah, totally. FREE 2021 Wellness Journal ⬇️ linktr.ee/Hushblankets Retrospec - Passion in Motion. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you. Infused with deep touch pressure technology, the Hush Weighted Blanket can be used to help solve problems like stress, anxiety, attention-deficit/hyperactivity disorder (ADHD), insomnia, depression, attention deficit disorder (ADD), and autism. They were buying toilet paper and canned food. So it’s really about building a brand that people can trust long-term and then sometimes you have to suffer short-term economics to reach that. They are now looking to up their testing velocity and being more data-driven in their website optimization journey. These links were receiving a lot of clicks and hence, fewer people were moving to checkout due to these distractive links. So we kind of just liked the name and it was available. We can be nimble and creative in connecting with our consumers and teaching them that the value around sleep is there. One in every 10 adult-weighted blankets sold is also donated to organizations such as homeless shelters, to kids with mental health issues and adults with disabilities. Perhaps that will be in Hush’s future! domain name By continuing, you're agreeing to accept them… Clicks on ‘Add to cart’ were fewer compared to other elements of the page as observed in the. Hush Blankets has partnered with VWO Services to bring expertise in the process of website optimization. Canada-based Hush Blankets was founded in 2017 by Lior Ohayon and Aaron Spivak to improve adult sleep. Owing to the several problems on the product page on desktop, it was decided to redesign the page in entirety and test the new version. Aaron Spivak, the Co-founder of Hush Blankets, partnered with Lior Ohayon to create a prototype of the Hush Classic blanket. Once we … All our blankets come with a 100 Night Guarantee, which means that you can try out a weighted blanket at ZERO risk. And the consumer is always the decision-maker, right? The Hush Iced 2.0 cooling weighted blanket is the coldest fabric in your house, guaranteed. There were a lot of links on the cart page that took users to top-of-the-funnel pages. We are a sleep company that is constantly developing new ways for our customers to achieve a higher quality of sleep. In our space, so many brands are old, they’ve been around for 30 years and 40 years and they’re not as innovative as they’d like to be because they feel like they own a large portion of the market. So I know that you have started, you know, businesses in the past. 87 likes. Lior and I came together in 2017 after he spent some time volunteering at a camp for children with special needs in New York. This also led to a 33.15% uplift in checkout rate (measured as visits to the Thank You page) leading to an overall uplift in revenue of 51.32%. We were sold out from May all the way until August because none of our product predictions could have predicted what happened. A couple years later, the Hush Blanket was made into a premium product that any adult can enjoy the benefits from, outside of a hospital or rehab centre. Our customers originally were people who were looking for solutions to sleep, anxiety, insomnia, stress, ADD, ADHD, etc. So we kind of just liked the name and it was available. Because they trust Amazon. As seen on Dragon’s Den. By solving obvious problems in website experience through well-defined and well-thought-out redesigns, backed by research and analysis, Hush Blankets was able to see massive improvements in not just the key metrics of the tests, but also revenue. Our main product is the Hush weighted blanket. We've got you covered. Listen to Hush Blankets - A Constant, Comforting Hug Whenever Needed and 428 more episodes by The Story Of A Brand, free! How do you keep your brand consistent across different channels online and offline? Testing and then making changes on the website gives them more confidence in each website change, and this is followed by understanding the impact of each such change. This implies an annual uplift of USD 720,000 in revenue. Hush Blankets is raising funds for Hush Iced: The Awesome Cooling and Sleep-Inducing Blanket on Kickstarter! The way we post on LinkedIn will be different from TikTok and TikTok is gonna be different than email. That’s when we’ve decided to push off. Where do you see your business in the future? Their product, the Hush blanket, which was designed by sleep experts in Canada, is scientifically proven to regulate hormones for elevated mood and optimal sleep. Many people can take your products and copy it, or make variations of it, it’s really the brand that people will begin to trust. The variations have been made live on the website, thereby making the website more efficient, and helping Hush Blankets realize more revenue with each passing day. In today’s world when choosing a brand name, you got to have the domain, you got to have Instagram and the handle. The left section with images was made sticky on scroll and the right textual section was made scrollable. Delivering delightful website experiences to customers is pivotal to high conversion rates and thereby, revenue – this is the overarching philosophy behind each experiment conducted on the Hush Blankets website. This is a really good question for us. On the cart page, users’ intent is purchase oriented, and showing poor reviews can discourage them to make a purchase. The variation outperformed the control with a 10.52% uplift in visits to the checkout page. We want to make sure that our customers actually enjoying the way they interact with us. Discussing life, sports, and everything in between. We hope the above information will help you in making informed decisions about your brand. Lior Ohayon and Aaron Spivak take on dragons in what turns out to be one of the most thrilling pitches of the season! How do you want to be viewed? Retrospec - Making Bucks with Bikes. Start your journey towards 100% CALM. What would your advice be to entrepreneurs who are just starting out, in general, and when it comes to branding and naming? Knowledge Base, visitor behavior analysis using VWO Insights. Infused with deep touch pressure technology, the Hush Weighted Blanket can be used to help solve problems like stress, anxiety, attention-deficit/hyperactivity disorder (ADHD), insomnia, depression, attention deficit disorder (ADD), and autism. “We understand that, as a brand, we need to test. Stream. Next, Names with stories: The story behind HushBlankets.com, Names with stories: The story behind Asticom.com.ph, Protected: Names with stories: The story behind Plazida.com, March 2021 recap: Which brands and domains made headlines, Things No One Told You About Branding: 12 Inspiring Quotes From Experts, Names with stories: The story behind SaveToFuture.com. Explore the power of a connected VWO Platform. Hush Blankets couponsWe've got 2 coupons and discount codes that will help you save at Hush Blankets. 741 talking about this. Before starting Hush blankets, Lior had experience volunteering at a camp for children with special needs. So we kind of just liked the name and it was available children! Experience volunteering at a hush blankets story for children with special needs, terminal illnesses or.. Blanket back and it was insane users from spending more time in reading lengthy.! Be remiss not to mention that Hush has a great 100 Night.. 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