For more information about this policy, see the Shopping policy page on healthcare and medicines. Another downside is that it could take up to a week to get the final reply from the review team.For more information on the National Association of Boards of Pharmacy VIPPS program, visit the NAPB website – If you are having issues getting your ads approved there are a couple things you can do. Examples: All items on this non-exhaustive list of prohibited pharmaceuticals and supplements Google Play doesn't allow apps that promote or sell unapproved substances, irrespective of any claims of legality. (While Google’s guidelines are relatively clear, if you’re uncertain about how exactly they may apply to your brand, you may want to consult a Since you’ll be able to run ad campaigns across Google’s network (including text, image, and video ads), you’ll want to ensure you’re following pharma advertising regulations regardless of format. WRONG! The reason for this is twofold: Navigating the online advertising space can be tricky for pharma brands, but the numbers demonstrate that it’s a space well worth exploring. Moreover, taking the time to understand Google’s specific regulations for pharma advertising will ensure your ads get seen and that your account stays in good health. But the time has long since passed to play catchup: in 2019, digital advertising spend is on pace to exceed traditional media spend for the first time ever. But you’ll want to follow the regulations of your local governing agencies as well. The good news, you can get your products on Google Search. And Google continues to take in the lion’s share of digital ad budgets: in 2019, the tech giant But while search traffic may be a motivating factor, the legal red tape may still (understandably) be a deterrent to risk-averse marketers or executives.If you handle your marketing directly, you may have already noticed that Google search results are sparse when it comes to displaying pharmaceutical ads. If your product has restrictions on where it can show up, Google will adjust its placement automatically. Unfortunately, this will happen whether you sell those particular “drugs” or not. Before you advertise your pharmaceutical product or brand, check Google’s list of What Types Of Pharmaceutical Products Can’t Be Advertised On Google?According to Google’s guidelines, (current as of 03/18/2019), the following content cannot be advertised:“Google doesn’t allow the promotion of the following content, irrespective of any claims of legality:Google does not allow the promotion of DHEA products anywhere except the United States, and Google does not allow the promotion of Melatonin products anywhere except Canada and the United States.” If you’re unsure whether your pharmaceutical brand’s product can be advertised on Google, Some products and services have additional restrictions. This page lists examples of pharmaceuticals and supplements that Google Ads doesn't allow. If your product is on the list, then there’s no way around it – you can’t advertise on Google. The issue lies in whether you are an online pharmacy or just a reseller/manufacturer. For example, responsive display ads automatically adjust to fit a The application is short (in most cases it’s fewer than 10 questions long). Unapproved pharmaceuticals and supplements. First, review and adhere to Google’s “AdWords Policy Center” which can be reviewed So, check your email at least once a week to ensure you haven’t received any notifications from Google about disapproved ads and keywords. Before marketing your pharmaceutical product on Google, check to see whether it is on the list:Once you have identified the applicable restrictions around advertising your pharmaceutical brand, you’ll be able to design a marketing campaign that fits the guidelines.