If a home assistant user is looking for a specific piece of information, Google is going to pull the content that best suits this intent. – 76% of smart home speaker users conduct local searches at least once aweek—with 53% performing daily searches. While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. Whether you perceive the glass as half-empty or half-full, you can’t deny that voice search is affecting digital marketing and SEO strategy, whether in good ways or bad ways. Shoot us an email and our marketing team will get to work. This means that, if your website content is optimized (particularly for mobile use) effectively, your business could be the first one a digital personal assistant suggests. Luckily, an app called Hound has been paying attention to what its users are doing. This is the reason we need to pay attention. Stay up to date with the latest marketing, sales, and service tips and news. In one case, acquiring a featured snippet led to a 516% increase in sessions, higher click-through rate (CTR), and better visibility as an authority. It has changed how products and locations are discovered. An efficient voice search optimization will display your company’s website at the top. Having a lions share of that market is huge. Voice search is an untapped market to unleash its future benefits – be it the keyword strategies, updated SEO, and modulating the Google ranking of your content. From including keyword phrases that better suit voice search queries to nailing down exactly how to approach local SEO, these changes to your current digital marketing strategy can bring the results you want—and get you into that 4%. there are already many ways to prepare and strategize to take full advantage of this new technology for your website and business. It was a predecessor to Cortana, which launched in 2014 as Microsoft’s -- which owns Bing -- “voice-activated assistant.” (Fun fact: Bing also powers search engine results that are requested through Amazon’s Alexa Voice Service, or AVS.) Voice search is bringing new marketing strategies in the field of business. Just saying.). Today, things have changed and people are now using voice search to search for various products and services online. While standard desktop searches may indicate that people are simply looking for information, mobile searches (such as “find X near me”) and voice searches (such as “Hey, Google, where can I buy X?”) indicate that people are trying to do something specific with the information they’re provided. At its core, Voice Search Optimization is SEO for voice. That can be used, Pan explained, to create something called a “broad match modifier,” in which an ad is only triggered when a certain set of words -- dictated by the marketer who creates the ad -- appear in a query. No matter what size your company is or what area you serve, we can help you exceed your goals and outrank your competitors—whether on voice search or in a standard text search. Source: BrightLocal Study – 1 in 5 adults uses mobile voice search at least one time a month, according to Global Web Index. 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